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The bioculturally related game rules have become increasingly complicated and abstracted through medialization. (Is that new? No..). An Industry of "special effects for special effects" has recorded itself engrammatically in the unconscious, just as viral genetic information has been introduced over generations into the human genotype. (Some of these viruses could have been washed onto our planet a long time ago as cosmic flotsam and jetsam from exploding star systems and could have made man into the host of parasitic alien life forms.) In this way man became his double, cloned from the triplets of trivial trinity of press, radio and television.